Much like our valued customers, we're committed to fostering environments where safety, wellbeing, and confidence are at the forefront. We believe in more than just creating high-quality safety gloves, and this commitment is the driving force behind our new brand strapline: “For Hands. For Life.”
What “For Hands. For Life.” Means for Us and for You
Our new message reflects Traffi’s dedication to the people who wear our gloves, the environments they work in, and the impact they have on our world. Let’s take a deeper look at what “For Hands. For Life.” stands for:
For Hands.
Hands are at the heart of every job, from lifting to cranking, building to fixing. “For Hands.” communicates the single-minded focus of our products: protecting the hands of those who rely on them every day. Whether you’re on a construction site, in a factory, or working in demanding conditions, Traffi gloves are designed to ensure your hands are safe, so you can focus on the job with confidence.
Each sector has its own demands, so we’ve tailored our messaging to reflect this focus, such as:
For Hands that Lift: Protection for those who work in manual, physical roles, lifting and moving heavy materials daily.
For Hands that Crank: Glove designs that allow dexterity and grip for machinery operators and engineers who need precision and strength.
Our goal? To provide purpose-built gloves for every environment, helping keep hands safe, comfortable, and ready for the task at hand.
For Life.
It’s not only about protecting hands in the moment; we’re committed to supporting the long-term safety and well-being of every user. “For Life.” means our gloves help protect workers in ways that go beyond their tasks, so they can go home safely, day after day, and live their lives without compromise.
But “For Life.” doesn’t end there. We understand that to protect lives, we must also protect our planet. Our commitment to sustainability underpins everything we do:
Cradle to Grave Certified: We are the only glove company globally with 85% of our range certified Cradle to Grave, meaning that from creation to disposal, our products are managed responsibly to minimise their environmental impact.
Carbon Neutral: We are the creators of the world’s first carbon neutral safety glove range – our LXTs.
Zero Carbon Company: We offset all unavoidable emissions, ensuring that we are protecting the planet as well as the hands of operatives around the world.
Science-Based Targets Initiative (SBTi): Traffi is the first safety glove brand to have a fully validated and published SBTi transitional plan, demonstrating our commitment to meaningful, science-backed emissions reductions and supporting global efforts to limit climate change.
Sustainable Materials: We prioritise sustainably sourced materials and continuously improve our processes to minimise our environmental footprint.
Durability and Longevity: Our gloves are crafted to withstand tough environments and long-term use, reducing waste and offering real value.
This strapline embodies our mission of elevating lives, not only through protection but through a commitment to the planet that benefits us all.
A Vision for the Future
“For Hands. For Life.” is more than a statement; it’s a promise. We’re here to support workers across diverse industries, creating innovative products that adapt to the environments in which they’re used. Through our industry-leading sustainability efforts and dedication to safety, Traffi empowers every worker to perform with confidence, knowing their hands and their futures are in good hands.
Stay tuned as we roll out new products and initiatives that bring “For Hands. For Life.” to life in exciting ways. With Traffi, you’re not just getting a pair of gloves; you’re getting a partner committed to your safety, your wellbeing, and a sustainable future.
Together, we’re making workplaces -and workforces - safer, whilst working towards a healthier planet.
If you have any questions on this topic (or any other topic), send it across to [email protected] or, alternatively, you can pick up the phone and ask us on +44 1344 207090!
